Industry reports.

African perspectives report

The African MICE Perspectives report was launched and tested in 2020. The success of the 2020 edition has led to the annual editions that have significantly more data on MICE active African regions. The report highlights the broader economic activities across Africa and the opportunities in the varying regions. Not only does the report provide qualitative primary data from African professionals, but our tools assess the state of maturity of the industry in each region.

Business fit assessments

Niche Partners provides a complimentary African events database of 150 events to its clients. This value-added resource enables clients to understand and apply the report market intelligence in their business planning. The database highlights event frequencies and listed organisers across the continent. Our Business to Business Fit assessments further highlights regions and organisations that are most aligned to each other.

Industry value

The MICE Industry describes the economic activity that takes place between the suppliers and clients involved in the planning and execution of is the acronym for Meetings, Incentives, Conferences and Exhibitions. The African MICE industry is estimated to account for 3-5% of the global industry’s value. Key contributing factors include the lacks of data on available regional opportunities and the uneven growth across the continent in facets that support this industries growth.