Report pinpoints key areas of required support across Africa’s MICE industry
Niche Partners has issued a report titled African Perspectives on the MICE Industry that details its findings across a continent-wide survey and gives insights into where the MICE (meetings, incentives, conferences and exhibitions) industry is currently most challenged.
“More than three-quarters (78%) of our respondents cite the leading concern for the MICE industry in Africa as revenue generation as well as financial sustainability,” says Londi Khumalo, managing director of Niche Partners.
