Participate in answering Africa’s call for more insights into the MICE industry!

The African MICE industry has been hard at work during the lockdown in its bid to consider new ways to collaborate and remain resilient post-pandemic.

Two recent conferences focused on Africa working together i.e. the Global MICE Summit and the African Society of Association Executives Summit (Afsae), which underscored the opportunity of the African continent to grow its MICE industry from the current 3% contribution to the global figure of association meetings.

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Bridging Africa’s Trade Gaps

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African Perspectives: The Present and the Future